Volume 1 / Issue 12/ August 29, 2016
Forget about climate change!
This conversation looks at reasons for forging ahead with green initiatives regardless of whether one buys the climate change argument or not.
While most have accepted the science behind climate change and the ramifications that come with it, there are still those who are skeptical. This is a good thing. All science, theories etc. should be continuously challenged to ensure their validity and further the knowledge base.
This should also be constantly debated and challenged in order to further the science and understanding of the topic. The reality is that there will probably never be 100% agreement on climate change. However, companies should not fail to take action in an area that makes business sense just because they do not buy the climate change argument.
There are some companies and people who resist “going green” because of disagreement on the whole idea of climate change. The kicker is, going green is not just about curbing climate change. There are other tangible reasons for companies to go green:
The fact is that many of the earth’s natural resources (such as precious metals) are finite and non-renewable. Once they are gone, they are gone. The good news is that these resources are still available. The question though, is for how long and what will companies do once they are gone? Even if these resources are still available, there is another problem: the price for these resources will only increase going forward. The reasoning behind this is simple. The demand for resources is increasing as countries like China and India begin to live the Western lifestyle. Nevertheless, because resources are finite, the supply is constantly decreasing according to the laws of supply and demand. These shifts result in increased prices.
The business case:
Regardless of whether one buys the climate change argument or not, when a business uses less energy, less water, less materials, sends less garbage to landfill etc., they will save money. In addition to the cost savings, there is no question that more and more customers are supporting those organizations that are going green, resulting in successful retention and growth of market share. Beyond this, more and more employees are looking to work with those organizations committed to green.
There is very little argument that going forward, government regulation in the area of environmental impact is going to get tighter not looser. Companies will eventually be forced to move in this direction.
The point is that even if one does not believe in climate change or the green movement, going green is just plain smart business.
If one does not like the word “green”, call it variable cost management. Whatever you call it, more and more companies are showing that moving in this direction is simply good for business.
Brett Wills is a leading authority on common-sense green thinking and sustainability.
He works with industries in food, manufacturing, and more. ATJ recommends his book Green Intentions as a ‘starter’ references it focuses on the pragmatic elimination of environmental waste through the use of the Lean process.
It defines the 7 green wastes and provides a step-by-step method for eliminating them.
Green Intentions is available through www.ocapt.com .
You can reach Brett at firstname.lastname@example.org